Welcome to Strategyn Asia Pacific

Strategyn is a global leader in innovation management and a pioneer in Outcome-Driven Innovation®.

Strategyn’s methodology, built upon the theories of its founder, Tony Ulwick, transforms innovation from a random, unstructured process into a lean, linear, and predictable discipline.

With offices in eight countries, Strategyn offers companies across the globe the knowledge, education, tools, and support they need to successfully generate organic growth and build a competency in innovation. Strategyn’s methodology is becoming a new global standard for innovation. For the past 15 years, leading companies have used Strategyn’s corporate innovation management program to successfully generate disruptive product and service concepts and to make breakthrough improvements to existing products. Its patented innovation methodology has been adopted by admired companies such as Microsoft and Johnson & Johnson, been voted one of the best business ideas by Harvard Business Review, and cited by thought leader Clayton Christensen in his best-selling work The Innovator’s Solution.

In many firms, Strategyn’s approach is supplanting VOC, QFD, and other methodologies as a best practice for innovation. It has also taken hold as an effective discovery-stage methodology in the Stage-Gate® process.

If you are responsible for creating a corporate innovation management program, are responsible for organic growth, core market growth, or new market creation, or are a VOC, QFD, TRIZ, or market research practitioner, Strategyn innovation consultants can bring you the knowledge and skills you need to excel at innovation.

What Customers Want, a best-selling book by Strategyn CEO Tony Ulwick, details the theory and practice of Outcome-Driven Innovation.





In The Innovator's Solution, Harvard Business School professor Clayton Christensen explains why Strategyn's thinking and segmentation methods are critical to the successful management of new market creation.