Strategyn's outcome-driven methodology has been developed and proven effective through ongoing application and refinement in nearly all industries over the past 15 years. It transforms innovation from an unstructured process into a rules-based discipline with measurable inputs and outputs.Strategyn’s 8-step innovation methodology is focused on devising and positioning solutions that address unmet customer needs. Steps 1 through 5 are dedicated to identifying the hidden opportunities that exist in new or existing markets while steps 6 through 8 are focused on using those insights to leverage the advantages of current products, prioritize the development pipeline, and formulate new product and service concepts.The methodology brings structure, discipline, and predictability to product, service, and operational innovation initiatives.
8-Step Methodology 1. Formulate Innovation Strategy 2. Capture Customer Inputs 3. Identify Broad Market Opportunities 4. Identify Segments of Opportunity 5. Target Specific Opportunities 6. Reposition Current Offerings 7. Prioritize Development Pipeline 8. Define Breakthrough Concepts