Case Studies
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Disruptive Strategy at Kroll Ontrack
To prosecute or defend a corporate legal case, a lawyer must find, cull, and organize pertinent data that resides electronically on storage devices housed throughout a firm. Kroll Ontrack, a technology services division of the risk consultancy firm Kroll, recognized an opportunity to develop an electronic document discovery solution for this purpose, but it lacked a product strategy. Kroll used Strategyn’s outcome-driven innovation (ODI) methodology to gain award-winning results.
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Growing Microsoft's Software Assurance Business
Microsoft’s Software Assurance was a business under pressure, facing declining renewals that put substantial revenue at risk. This case study demonstrates how Strategyn’s outcome-driven innovation methodology was able to help the company discover hidden opportunities for value creation over the lifecycle of PC software, repackage and reposition the Software Assurance offering to meet customer needs, and turn Software Assurance into a growth business.
File type: pdf (355.8 KB)
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Innovation at Line 6: The BackTrack Digital Recorder
Having made a name for itself in the guitar business, Line 6 realized that it needed a detailed understanding of its customers’ needs if it wanted to continue to meet its aggressive growth goals. Relying on the intuition of its staff and experienced musicians would no longer suffice. By applying Strategyn’s outcome-driven innovation methodology, the company was able to develop a revolutionary digital recording device called BackTrack. This device focuses squarely on the unmet needs of guitarists, is capturing significant market share, and is receiving glowing accolades from customers and professional reviewers.
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Creating an Innovative Surgical Tool
Advanced Surgical Tools wanted to extend a successful product line into attractive adjacent markets. Using Strategyn’s outcome-driven innovation methodology, the company was able to shave more than nine months off the original development schedule while significantly reducing capital expenditures. Its new product also addressed 21 underserved needs for soft-tissue outcomes creating a value-added product for surgeons.
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Creating the Bosch CS20 Circular Saw
When Bosch’s power tool division decided to enter the US market with a high-end, Bosch-brand circular saw, they used Strategyn’s Outcome-driven Innovation methodology to give them an edge. This case study summarizes how the Bosch team used the process to define the feature set that made the CS20 saw a breakthrough and award winning product.
File type: pdf (373.8 KB)
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Service Innovation at Abbott Medical Optics
Abbott Medical Optics (AMO) knew it needed to make some internal changes. They were losing customers due to poor customer service. AMO worked with Strategyn and used the outcome-driven innovation methodology to make necessary improvements. This case study demonstrates how AMO realized a 10 percent increase in its Net Promoter score and a 14 percent increase in its customer loyalty index in the year following the innovations -- and won a prestigious award for world-class customer service.
File type: pdf (490.8 KB)
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